Aurus: the symbol and pride of the Russian automotive industry

The emergence of a domestic luxury car brand in Russia is the most significant event in the entire modern history of the Russian automotive industry.


The company set ambitious goals in terms of brand perception and promotion of the AURUS brand. To achieve this, it was necessary to offer marketing and communication tools.


“Mikhailov and Partners” developed and implemented a communication strategy that included two directions – corporate and marketing communications. The campaign included a complex mix of communication tools such as SMM, media and influencer engagement, industry experts, as well as special projects and presentation events.


During the project implementation, the overall reach of the communication campaign exceeded 100,000,000 users. Memorable special projects with the media and bloggers were implemented, and the brand’s social media followers increased by 70,000.