Huawei: conquering the Russian market

Communication support for the Chinese electronics manufacturer in Russia.


It’s hard to believe, but Huawei, the current leader in the consumer electronics market in Russia, and was still in the shadow of its competitors back in 2016. Plans to take the leading positions in the Russian market forced the Chinese giant to rethink its approach to communications and start cooperating with “Mikhailov and Partners” to help achieve the ambitious goals of the company in the Russian market.


The team at “Mikhailov and Partners” developed and implemented a comprehensive strategy for positioning the company in the communication field, aimed at strengthening the brand’s image as a whole and promoting individual product lines. We established a full-fledged external press service for the brand, implemented numerous special projects, and provided regular communication and crisis consulting for Huawei in Russia.


Over these 7 years, Huawei has not only become one of the most dynamically developing technological brands in Russia and the world but also one of the most discussed. Despite the challenges the brand faced, thanks to the joint efforts of the client’s PR teams and M&P, they managed not only to stabilise the situation around Huawei in the media market but also to use all challenges to strengthen the company’s positions in Russia. Today, Huawei is among the most recognised foreign brands in the Russian market and continues its partnership with the team at “Mikhailov and Partners.”